THE LOVECHILD OF A SOPHISTICATED 60’S LOUNGE & YOUR ECLECTIC UNCLE’S BASEMENT
(DON’T LIE, YOU KNOW EXACTLY WHICH UNCLE).

Inspired by the lounges of yesteryear, the branding feels at once nostalgic but refreshingly new. The famous Shining carpet inspired the icons that subtly reference other Stanley Kubrick films: 2001: A Space Odyssey, Dr. Strangelove, and Lolita. These icons were used throughout the various branding touch points, from stir sticks to playing cards, match boxes and coasters, creating a truly memorable experience.