CONTRIBUTIONS
Concept & Strategy
Art Direction
Experience & Event Design
Cross-functional Leadership
Product Collection

OUTPUTS
Editorial photos
Event capture
Social video
Retail signage & video

The Power of Confidence event invited young women of Minerva BC to find their voice and step into their own.

For nearly 10 years, Aritzia has been proud supporters of Minerva BC — the Vancouver-based charity with programs dedicated to mentoring and advancing the leadership of self-identified
women and girls across the province.

For this International Womens Day, we invited the girls of Minerva to participate in our first ever Power of Confidence event. After a tour of our Vancouver Support Office, participants attended a panel, lunched at A-OK and then joined us in the studio for a photoshoot where they became part of our Women to the Power of Women campaign and celebrations.

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