For the fifth iteration of Women to the Power of Women™, we highlighted the diverse stories of women, by women, for women.

For International Women’s Day, I developed the concept for Aritzia’s Reading Café, a communal “group coffee date” hosted at the Vancouver Support Office. Prioritizing a community activation over a traditional photo campaign, this IRL activation focused on creating authentic connection and a shared experience rooted in storytelling. Each guest received a book by a woman author, and the event invited open dialogue about the stories that shaped us and the narratives we hope to see more of. The result was an intimate, community-led moment that reinforced Aritzia’s ongoing commitment to women supporting women. Following the success of this event, a secondary virtual iteration took place spanning the entire company across North America.