THE LOVECHILD OF A MID CENTURY LOUNGE & YOUR ECLECTIC UNCLE’S BASEMENT
(DON’T LIE, YOU KNOW EXACTLY WHICH UNCLE).

This marked my first project at McKinley Studios that combined a holistic approach to design, incorporating interior design, branding, and intentional touchpoints that brought patrons of The Wednesday Room into another era. Inspired by the lounges of yesteryear, the branding feels at once nostalgic and playful. The famous Shining carpet inspired the icons that subtly reference other Stanley Kubrick films: 2001: A Space Odyssey, Dr. Strangelove, and Lolita. These icons were used throughout the various branding touch points, from stir sticks to playing cards, match boxes and coasters. The Wednesday Room proved to be a refreshing addition to Calgary’s culinary scene where no details were overlooked.