To honour the 10 year anniversary of Orange Shirt Day, Aritzia partnered with artist Alanah Morningstar Jewell to create limited-edition tees rooted in remembrance and cultural storytelling.

Guided by community voices, the campaign featured Orange Shirt Day founder Phyllis Webstad and longtime Aritzia Community partners Sunshine Tenasco from Pow Wow Pitch and Cheryl Robinson from Urban Native Youth Association. I prioritized reciprocity and representation—sharing every asset for community use and ensuring Indigenous talent shaped the work both in front of and behind the scenes.