The Power of Confidence event invited young women of Minerva BC to find their voice and step into their own.

For nearly 10 years, Aritzia has been proud supporters of Minerva BC — the Vancouver-based charity
with programs dedicated to mentoring and advancing the leadership of self-identified
women and girls across the province.

For this International Womens Day, we invited the girls of Minerva to participate in our first ever Power of Confidence event. After a tour of our Vancouver Support Office, participants attended a panel, lunched at A-OK and then joined us in the studio for a photoshoot where they became part of our Women to the Pwoer of Women campaign and celebrations.

CONCEPT & STRATEGY
ART DIRECTION
EVENT PLANNING
BRANDING
PRODUCT COLLECTION

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